Who Owns Social, Anyway?
March 13, 2010
Beats Me, but there are a ton of things to figure out before we settle on the Answer.
So who the heck owns social?
That’s a tricky question, not only because every business stakeholder — marketing, PR, IT, research, investor relations, media, consumer relations — seems to have a piece of social baked into their new DNA and delivery road map, but also because its definition and scope keep getting pulled in new, arguably more complicated, directions.
Indeed, take a gander at all the new terms being used to describe our new world order — social CRM, social commerce, earned media, CRM 2.0, enterprise social — and you’ll quickly find the social juggernaut becoming synonymous with that broader umbrella term known as “digital.”
by Pete Blackshaw
Courtesy of Advertising Age
To read full article CLICK on link below:
http://adage.com/cmostrategy/article?article_id=143235>
