Why a Great TV Viewer Experience Is About More Than Creative
June 27, 2023
By Mark McKee
During Cannes Lions this week, advertisers, and programmers from across the globe will be coming together to discuss the power of creativity. Great TV creative, as we know, connects audiences to brands and helps spread messages in memorable and effective ways.
But, if you’re a viewer, making a connection with TV commercials is about more than just great creative. If you’ve ever watched an episode of powerful, emotional television on a streaming service, only to be hit with the same poorly placed ad over and over and over, you know what I mean. I’m talking about viewer experience, and it’s a growing problem in streaming TV advertising today.
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Courtesy of Association of National Advertisers
