Why Can’t We Connect with People as Strongly as We Do with Our Devices?

By Evgeny Popov

Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.

In the last 24 months, we have all sought more personal connectivity as human beings, but we are also consuming more data, time, and resources on all of our devices. And with more advances in artificial intelligence and machine learning taking shape each day, we are finding more ways to “need” our devices as much as we need human interaction for survival.

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