Why Focusing on ChatGPT Will Lead Marketers Astray

By Jay Friedman

We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after launching, ChatGPT attracted a jaw-dropping 100 million users and became the fastest-growing consumer application in history, as reported by Reuters.

A recent study by the University of Pennsylvania and OpenAI found that most jobs will be changed in some form by new AI tools like ChatGPT, and the marketing industry is certainly no exception. There’s no escaping that AI will fundamentally affect how marketers do their jobs, and this means they will need to shift how they think about their own internal operations, how they gather and process intelligence, and how they interact with consumers accordingly.

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Courtesy of Association of National Advertisers