Why Measurable Marketing Performance Matters More Than Ever.
March 12, 2006
The first-ever Metrics-Driven Marketing Performance Workshop, hosted by the Marketing Metrics Council, will take place May 11 – 12, 2006, in Austin, Texas, at the Stephen F. Austin Intercontinental Hotel. Featuring leading marketing executives and renowned academics from across the country, the workshop will cover what has become corporate marketers’ most significant challenge — demonstrating the value of marketing within the enterprise.
“The era of ‘trust-me’ marketing is over and this workshop is designed to give marketers the tools they need to remain relevant in the new era of marketing accountability,” said Pedro Laboy, Chief Operations Officer for Austin-based agency and measurement consultancy Tocquigny and founding member of the Marketing Metrics Council.
Designed for corporate executives as well as vice presidents and directors in marketing, sales and finance, the workshop will cover topics such as communication with top-level management, evaluation of customers and brand assets, measuring and tracking financial returns of marketing initiatives and effective implementation and use of Web analytics. Featured presenters at the workshop include:
Paul Root, Ph.D., Immediate Past Chairman of the American Marketing Association and former Chief Marketing Officer and President of the Executive Committee of the Marketing Science Institute (MSI), discussing The Importance of Marketing Metrics.
Pedro Laboy, Chief Operations Officer for Tocquigny overseeing financial and marketing analytics and founding member of the Marketing Metrics Council, discussing Measuring Brand Equity and Brand Value.
V Kumar, Ph.D., ING Chair Professor and Executive Director of the ING Center for Financial Services at the University of Connecticut, discussing Marketing Metrics for Building a Profitable Customer Management Strategy.
Lana McGilvray, Director at SKYLIST and frequent speaker on the topic of effective email marketing, discussing The Future of Marketing Metrics Tools.
Augustine Fou, Ph.D., expert in data mining and analytics from the Massachusetts Institute of Technology, discussing Real-time Measured Insights and Being Able to Act on Them.
For more information at http://www.marketingmetricscouncil.com
