Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter

By Ian Forrester

Move over Budweiser’s cute young Clydesdale. The foal that starred in the beer brand’s Super Bowl ad “First Delivery” may have captured viewers’ hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.

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Courtesy of The Association of National Advertisers