Why your agency positioning strategy should not be based on facts

January 3, 2012

When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity and aspiration.

by Tim Williams / Ignition Consulting Group

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HispanicCMO.com
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HispanicAccountPlanner.com
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HispanicPRpro.com
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