Wickes Furniture @ Lápiz.
May 19, 2006
Chicago advertising agency Lápiz has been selected by Wickes Furniture Company, Inc as their advertising agency of record for the Hispanic market. Lápiz will develop broad-based integrated marketing efforts for the local Hispanic population in Wickes’ markets. This assignment is a key component in Wickes’ strategic plan to reach $1 billion in revenues.
“The partnership with Lápiz marks a major step forward in developing a presence among the Hispanic community,” said John Disa, President and CEO, Wickes Furniture Company, Inc. “We’re both confident and excited to partner with Lápiz as we launch our Hispanic marketing initiatives.”
“We are very excited about the opportunity to help Wickes capture the Hispanic market. From a business perspective and from the creative perspective the furniture category is relatively untapped in Hispanic marketing. Wickes’s great quality and stylish furniture is a perfect fit with the aspiration of the Hispanic community,” said Dolores Kunda, President and CEO of Lápiz.
