Wilkin Guge Marketing & La Agencia de Orcí form strategic alliance.

Wilkin Guge Marketing and La Agencia de Orcí have formed a strategic alliance to deliver cross-cultural communications. The alliance will allow both marketing agencies to meet increasing client demands and support new business efforts.

Both Wilkin Guge Marketing and La Agencia de Orcí specialize in public relations, advertising and marketing communications. Wilkin Guge Marketing will augment La Agencia services with brand development and research, while La Agencia will deliver on cross-cultural and language services.

“The Hispanic community is the fastest growing market segment in Southern California, representing close to 42% of our population,” said Gail Guge, managing partner and certified brand strategist of Wilkin Guge Marketing. “We are delighted to partner with Orcí. Their versatile expertise with the Hispanic market allows us to integrate highly effective cross-promotions for our clients.”

“You can’t ignore the U.S. Hispanic Market. Already the largest ethnic market, it is growing faster than any other in the country, with a buying power projected to hit $1 trillion by 2008,” said Dilys Tosteson Garcia, president and CEO of La Agencia de Orcí. “We are very enthused to begin building a lasting and mutually beneficial relationship between Wilkin Guge clients and the Hispanic consumer.”