As many of you are aware the the House Oversight and Government Reform Committee is conducting a hearing today Wednesday, December 2, 2009 to examine Arbitron’s radio audience measurement device, the Portable People Meter (PPM), and its effect on diversity in radio broadcasting. Specifically, the Committee will examine whether the PPM technology and methodology accurately measure radio audiences and whether PPM has a disproportionately negative impact on radio stations owned by minorities or targeted toward minority listeners.
The Hearing will resume at 1:30pm east coast time with the testimony of Jessica Pantanini / COO of Bromley Communications and Chair elect of the Association of Hispanic Advertising Agencies. To view / listen to the hearings CLICK on link below:
For additional information and testimony text CLICK on link below: