Will Brands Abandon DEI When the Going Gets Tough?

By Tony Case

The murder of George Floyd in 2020 sparked a national conversation regarding race. It also sharpened the focus on the role of American institutions — including the marketing industry — in advancing diversity, equity, and inclusion (DEI). Three years later the conversation continues, yet marketers get decidedly mixed grades when it comes to making actual progress in terms of representation.

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Courtesy of Association of National Advertisers



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