The windy city blows away the numbers with Latinos.
January 3, 2011
Ask most marketers about their Hispanic strategies and targeted promotional budgets, and their usual answers include plans to win in Los Angeles, Houston, Miami and New York. Good news, what you are doing is certainly going after the epicenters of Latino market power in America but today I want to challenge your thinking…I want you to pick up the phone call your agency or media planner and ask them: What are we doing in Chicago? The facts and figures show that the windy city is blowing the numbers with Latino growth, buying power and overall economic impact.
By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer, AG-XL Alliance
To read more CLICK on links below:
HispanicCMO.com:
http://www.HispanicCMO.com
