WingLatino opens Miami office.

Jackie Bird, President and CEO of Winglatino announced the opening of a new office in Miami and key leadership appointments.

The new Winglatino office, its third unit now in Miami, will provide channel planning and activation services for clients who seek expanded opportunities to connect with Latinos in the U.S. via culturally relevant, in-context marketing outreach. Key clients to be served include: Goya Foods, Time Warner Cable / Los Angeles and US Bank, among others.

“We believe this new offering is at the leading edge of innovative thinking in reaching the U.S. Hispanic population,” Jackie Bird said. “We want to go beyond the surface of conventional services available in our market to deliver deep, culturally rich, bi-cultural, bilingual channel planning across traditional, non-traditional and below-the-line communications, regardless of language.”

Enrique Dussan has joined as Vice President, Director of Communications Planning and Mari Provi Florez has joined as Associate Director, Strategic Planning to create the core management team for the office.

“Brand planning has always been at the core of Winglatino’s approach to delivering message content that is creative from the insight out, using all appropriate channels to reach the consumer”, said Gary Bonilla, VP/Strategic Planning.

“Channel planning will now work hand-in-hand with Brand Planning and our Creative resources,” said Enrique Dussan. “This new approach will ensure that our brand campaigns and communications programs reach consumers in the right QCMs (Quality Connection Moments), from brand and ad awareness, across all consumer touchpoints, to build a lasting bond with our Latino target audience.”

Jackie Bird said, “Miami, with its Hispanic programming and production headquarters and diverse Hispanic talent pool, offers the ideal venue to build our capabilities and expand our offering. U.S. Latino consumers are moving at an accelerated pace across all marketing criteria and we will be at the forefront of providing our clients with new ways to target this increasingly powerful growth market.”

Winglatino, a partner agency of Grey Global Group, a WPP agency, is positioned independently and managed by Latinos. The agency helps some of the world’s most important corporations reach the U.S. Hispanic market. Forward-thinking strategic and creative work are agency trademarks, proven to build some of the best brands in America among Hispanic consumers.