Winick – Sr. VP of Sales / Western Region @ Caballero TV & Cable Sales.

Caballero TV & Cable Sales, Inc. announced the appointment of Leila Winick as Senior Vice President of Sales, Western Region, effective June 16, 2003. “Leila is a pioneer in the creation and development of the Hispanic advertising Industry. I believe her experience of over twenty years in the industry and thorough knowledge of the Hispanic market will be instrumental in the growth of our company,” said Eduardo Caballero, CEO.

In her new position, Senior Vice President of Sales, Western Region, Winick will be responsible for expanding the company’s presence in the West Coast, and developing and implementing a strategy to maximize revenue for Caballero TV & Cable Sales’ client stations, including MásMúsica® TeVe Network, a 24-hour broadcast network featuring the latest music videos from a unique mix of the most popular Spanish music formats such as Regional Mexican, Latin Pop, Tropical and Rock en Español. In addition, she will be managing Caballero TV & Cable Sales’ Los Angeles office.

Prior to joining Caballero TV & Cable Sales, Winick was president of her own multicultural marketing and advertising consulting firm, Oro Communications. She has held senior management positions at Uniworld’s Multicultural Group, Initiative Media Worldwide, Ad Americas, DBC Advertising, and Conill Advertising, Inc. (Saatchi & Saatchi), and has overseen national accounts such as Toyota, Microsoft, Lincoln-Mercury, and Motorola. Winick holds two Bachelor in Art Degrees, in Public Relations and International Relations, from Syracuse University, New York. She speaks English, Spanish, Portuguese, French, Italian, and German.