Winning in a Web 2.0 World: metrics-driven success.
October 20, 2007
Web 2.0 represents yet another major technological evolution of the Web. A defining characteristic of Web 2.0 is your consumer engagement over a longer period of time. Your visitors have more control over their experience, they contribute content, and they influence others. To make the most of these technologies, it is critical to have a complete understanding of your visitors and what is important to them on your site.
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