Wipes & Accessories Continue To Revolutionize Household Cleaning.

Wipes have been the biggest force for growth in the household cleaning market in the last five years. According to The U.S. Market for Household Cleaning Wipes and Accessories, a newly published Packaged Facts report available at MarketResearch.com, Americans spent over $872 million on wipes and accessories like mopping systems in 2002. Convenient cleaning products seem to be set to take over the entire industry, spurred by the demand among time-pressured Americans for quick ways to spiff up their houses.

The Clorox ReadyMop has set the benchmark for the explosive growth of the wipes and accessories market. Introduced in 2002, the ReadyMop came out as the best new performing non-food brand that year and earned over $200 million in sales. Product breakouts like this are rare, but given the overall popularity of wipes in the U.S. the staggering performance of the ReadyMop is put into context.

“The convenience of wipes has changed Americans’ concept of cleaning,” said Don Montuori, Acquisitions Editor for Packaged Facts. “Mopping a floor is no longer a drawn out process that involves a bucket of increasingly dirty water. The new breed of mop and electrostatic broom mean consumers can clean a floor with a minimum of effort, making people likely to do so more frequently. The growth potential here is truly staggering and we’re predicting that this entire market could be worth close to $4 billion by 2007.”

The U.S. Market for Household Cleaning Wipes and Accessories provides detailed information about buying behavior, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through 2007.

For more information at http://www.PackagedFacts.com