Wireless Minutes Clinch The Deal.
May 1, 2005
The Quadruple Play strategy that adds wireless phone service to the phone, television, and Internet services bundle in American homes is set to steal a large portion of market share from existing “a la carte” providers. A new study by leading market research firm Ipsos-Insight shows that up to 31% of a la carte subscribers would switch from their current providers to an affordable Quadruple Play bundled offer with wireless minutes.
For more information at http://www.ipsos-na.com