Witkin named Senior Strategic Planner at the community

the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories. Based in Miami, she will report directly to Andrew Speyer, Executive Director of Planning and Strategy.

“The cultural fluidity and rapid evolution of today’s consumers brings new opportunities for us to create a competitive advantage for our clients,” said Speyer. “Tyler’s understanding of how culture and trends can escalate the relevance of brands will further help us deliver to our clients.”

“It’s rare to find agencies where so many of the philosophies, strategy and otherwise, align with your own,” said Witkin. “I am looking forward to learning from new great leaders and contributing to exciting creative and culturally relevant work.”

Prior to joining the community, Witkin was at Cavalry Agency in Chicago, most recently as Director of Strategic Planning. While there, she directed strategy for several of MillerCoors’ brands and its new product innovations pipeline. Before that, she was a Strategic Planner at FCB where she led development of strategy for Newell Rubbermaid brands including Sharpie, PaperMate and Expo, as well as Valspar Paint and Kmart.