WNJU-TV/Telemundo 47 Leads Growth.

Viewing to Spanish-language television is more significant now than at any other May sweeps in the history of broadcast television in New York, according to figures released this week by Nielsen’s NSI ratings measurement service for the New York DMA. WNJU-TV’s meteoric growth is largely responsible for putting Spanish-language television front-and-center in the minds of viewers and advertisers.

Among Persons 18-34, one of the demographic groups most valued by advertisers and ad agencies, Spanish-language television accounts for 18% of all viewing to broadcast television, on a sign-on to sign-off basis (Monday-Sunday, 6A-2A). To put this figure into perspective, this makes Spanish-language television the third most popular programming choice in the market, closely following WNBC-TV and WPIX, each with a 19% share of broadcast viewing. Further, WNJU-TV, with a 230% increase in audience, was the only broadcast television station to gain viewers vs. May, 2000. It now accounts for a 42% share of Spanish-language viewing in this demographic group, up from a 17 last year.

Among Adults 18-49, Spanish-language television accounts for 15% of all television viewing, up from 10% in May, 2000, making it the third most popular programming choice in the market, after WNBC-TV and WABC-TV, on a sign-on to sign-off basis. WNJU-TV grew 182% and was the only station in the market to gain Adult 18-49 viewers, compared with May, 2000. WNJU-TV now accounts for a 42% share of Spanish-language viewing among Adults 18-49, compared with 19% a year ago.

Among Women 18-49, Spanish-language television can claim a 15% share of total broadcast viewing, compared with 10% a year ago, ranking it as the third most popular programming choice in the market. Once again, WNJU-TV grew by 154% to reach a 36% share of Spanish-language viewing. And among Men 18-49, WNJU-TV was the only station to gain viewers compared with last year, and now claims a 50% share of Spanish-language viewing.