Worldlink to rep Post-Newsweek LATV stations.

WorldLink has signed a agreement with Post-Newsweek Stations to represent the group’s major market six stations, as well as four LATV affiliates owned and operated by Post-Newsweek. The announcement was jointly made today by Toni Knight, co-founder and CEO of WorldLink; and Kerry Moylan, vice president, sales, of Post-Newsweek Stations.

Under terms of the broad-reaching agreement, WorldLink will be responsible for all longform direct response ad sales for Post-Newsweek’s stations KPRC/Houston, WDIV/Detroit, WPLG/Miami-Ft. Lauderdale, WKMG/Orlando, KSAT/San Antonio and WJXT/Jacksonville. In addition, WorldLink also will oversee short and longform direct response ad sales for Post-Newsweek’s four LATV affiliates in Houston, Miami, Orlando and San Antonio. Distributed via digital multicast, LATV is the nation’s first bilingual music and entertainment network and is a pioneer in bi-cultural youth broadcasting. On the air in Los Angeles since 2001 and launched nationally in April, the network targets the 12 to 34-year-old Latino with programming spanning multi-genre music, lifestyle and entertainment. Post-Newsweek Stations recently acquired a minority ownership stake in LATV.

Regarding the announcement, Knight said, “This is a very exciting deal for us, as it provides advertisers with dual levels to reach targeted consumers. Post-Newsweek Stations is one of the country’s most forward-thinking broadcast groups with strong stations in major markets. It’s also well positioned to succeed in today’s changing marketplace through it’s involvement with LATV, the most ground-breaking television network I’ve seen in years,” said Knight.

Moylan added, “We have great expectations for our partnership with WorldLink. We look to their extensive experience, successful track record and longstanding relationships in both short and long form advertising sales to bring Post-Newsweek to a new level in this very important category.”