WQBA 1140 AM in Miami launches new branding

WQBA 1140 AM in Miami announced the relaunch of the brand with a new lineup of hosts and programming aimed at enriching and engaging the Miami Latino community. The station refresh, which includes a new slogan, “El Pulso de Miami,” will feature esteemed and trusted community voices such as Oscar Haza, Pedro Sevcec, Neida Sandoval, Jose Alfonso Almora, Julio Cesar Camacho, Liz Alarcón, and José Pérez Córdoba (Carlucho). The new programming will launch on August 12, 2024.

This is an exciting time for WQBA, marking the beginning of a new era for our station. As a trusted source in our community for decades, we are committed to building on that foundation,” said WQBA General Manager Mike Sena. “Our new lineup of talent and programming is designed to provide more representation for Miami’s ever-expanding Latino community, offering a platform where their voices can be heard and their stories told. With our incredible talent at the forefront, we aim to build a deeper connection with our listeners.”