WWE RAW and mun2 partner on ‘ULTIMATE QUINCEAÑERA’.
November 26, 2007
To celebrate WWE RAW’s 15th anniversary, mun2 and World Wrestling Entertainment (WWE) announced the “Ultimate Quinceañera” Sweepstakes, giving one lucky winner the ultimate WWE RAW themed Quince of her dreams. Kicking off January 1, 2008, mun2 and WWE invite their young female fans between the ages of 15 and 21 who would like to celebrate a quinceañera in 2008 to enter the “Ultimate Quinceañera” Sweepstakes by visiting holamun2.com/raw. Entries must be received between January 1 and January 30, 2008. The Sweepstakes is co-sponsored by WWE and mun2.
mun2 and WWE are revving up to plan an extraordinary Quinceañera to honor the tradition of los quince años. The chosen cumpleañera (birthday girl) will receive an intimate celebration with 50 of her closest friends in the nearest major city to their residence. mun2 and WWE pull out all the stops for this quince celebration, complete with limousine, entertainment, and a WWE Wrestling Superstar to join the party! There to cover everything from the grand entrance and the baile sorpresa to dancing the night away, mun2 cameras will be on-hand to document the fabulous party to air on the mun2 network at a later date.
“WWE RAW has consistently been one of the top rated shows on mun2,” said Lisa Hackett, VP of Marketing for mun2. “Among Latino youth, luchadores and quinceañeras resonate as significant cultural identifiers, so the Sweepstakes offers a fun and unexpected twist to bring them together. Partnering with WWE RAW and throwing a Quinceañera for a lucky winner is an unprecedented way of blending two strong youth entertainment brands.”
Known for theatrical drama, action and athleticism, the pairing of WWE RAW and lucha libre has given this facet of Latino culture a more expansive position in the United States. With heroes like Carlito, Stone Cold Steve Austin, Hulk Hogan and many others, the WWE brand has grown with its audience over the last 15 years. Successfully reaching the Latino youth audience every Wednesday on mun2 as a top rated show, the two popular brands have become essential to Latino youth entertainment.