Xbox 360 Hispanics Survey.

To better understand the current shopping attitudes of Hispanics in the U.S., Xbox 360 collaborated with Ipsos(1) to produce the Xbox 360 Hispanic Holiday Entertainment Survey. The findings reveal Hispanics in the U.S. are more concerned than the general population about entertaining their families at home over the holidays and other insights.

Some of the key findings include:

— More Hispanics want a gift that brings their family together (89% vs. 64% of general population)

— More Hispanics are looking for gifts that people can enjoy throughout the year (95% vs. 85% of general population)

— More Hispanics are looking for affordable ways to entertain their family over the holidays (85% vs. 81% of general population)

— Many more Hispanics would rather buy one gift for their whole family than spend money on lots of individual gifts (83 % vs. 52% of general population)

MOST HISPANICS WANT A GIFT THAT BRINGS THEIR FAMILY TOGETHER

When it comes to family, nine in 10 Hispanics (89%) agree they want to find a gift that brings everyone together at home this year. Parents of children under 18 at home are more likely to agree than those adults without children (93% vs. 82%).

HISPANICS ARE LOOKING FOR GIFTS THAT CAN BE ENJOYED THROUGHOUT THE YEAR

In these tough economic times, an overwhelming 95% of Hispanics 18 years of age and older say they would like to give gifts that ‘keep on giving’ … meaning they are enjoyed throughout the year … regardless of their gender, income, length of residency in the U.S. or language of preference.

BEING ENTERTAINED AT HOME IS CRUCIAL TO FAMILY HAPPINESS

More than seven in 10 Hispanics surveyed (72%) agree that it is difficult to keep everyone in the family entertained over the holidays and are concerned about people getting bored. Those with children under 18 are even more likely to agree.

HALF OF HISPANICS PLAN TO PLAY VIDEO GAMES THIS HOLIDAY SEASON

One in two Hispanic adults (49%) says they will probably play video games with family or friends over the holidays.

THE FAMILY THAT PLAYS TOGETHER . . .

Playing video games is the most popular way for 18-49 year olds to have fun over the holidays after watching television and movies, and 86 percent of young adults – nearly nine in 10 – are looking forward to receiving at least one video game this holiday season.(2)

A recent Microsoft and Harris Interactive Inc. study also found that 64 percent of parents would spend more time playing a video game if it was something that the entire family could do together.

1. Ipsos survey conducted between October 30 and November 17, 2008, by phone in Spanish and English with a national representative sample of 533 Hispanic adults aged 18 and older residing in the U.S.

2. Data from StrategyOne study conducted by national
random-digit-dialing phone study of 1,000 representative adults aged 18 and
older in September 2008 (all other statistics from Ipsos survey).