XL’s CULTURINTEL selected as Top Innovator in 2015

Once again the editors at PM360 have selected XL ALLIANCE as one of the Outstanding Innovators of 2015.This accolade hand-picks the most forward-thinking innovators and the innovations destined to impact the marketplace in 2016.

Launched in the fall of 2015, XL’s CULTURINTEL is set to transform the way social cultural intelligence™ is mined from big data and mapped through the patient-to-treatment journey™.

While dozens of social listening tools are available, none can mine digital and social “big data” inputs to be mapped through the patient-to-treatment journey. This gap was XL Alliance’s catalyst to redefine the way traditional research is done to deliver Social Cultural Intelligence. The company launched CulturIntel, a toolset and proprietary insights process that mines unbiased, unfiltered and real-time big data to identify meaningful interventions that improve access, treatment and outcomes for patients.

Through its unique methodology that uses an arsenal of tools such as key word Boolean, topical text analytics and artificial intelligence, CulturIntel draws quantitative evaluation of qualitative organic data and isolates key influencing topics, as well as emotional and cultural nuances that impact diverse patients differently at each state of the patient’s journey.

Harvard Medical School, Medtronic, Dana-Farber Cancer Institute, Johnson & Johnson, UnitedHealthcare, Pfizer, Merck and Novartis are some of the key businesses that have already used the CulturIntel methodology to help examine and identify behavioral, emotional, physical and spiritual drivers that influence their target through the consumer journey—unveiling new opportunities for growth.

Recently, in partnership with the Harvard Medical School and the American Cancer Society, the CulturIntel methodology helped mine over a million unique posts related to breast cancer treatments to unveil key barriers to treatment across ethnicities, which had not been studied and uncovered before. The final report by Harvard states how the report “presents powerful, real world data using this new modality for qualitative research. Future research should further focus on how to further employ and learn from this type of social intelligence research.”