The Port Authority of New York and New Jersey has selected Young & Rubicam Group to help it develop marketing and communications strategies, according to an award notice, reported by PRWeekUS. Young & Rubicam won the contract following a competitive RFP process.
It will help the organization with various marketing, advertising, and media initiatives, according to the RFP. The firm will be expected to perform community outreach, web and social media strategy, and media planning and buying. It was immediately unclear whether other WPP firms would help Y&R with PR elements of the contract, but we have learned from media sources that d expósito & Partners, the full-service advertising and marketing agency headquartered in New York, is handling all of the media planning and buying capabilities, English and non-English.
As reported by HispanicAd.com, d expósito & Partners purchased all of the Census 2010 Hispanic local markets media estimated at over $35M but this assignment, which sources say includes both general audience and Hispanic planning and buying, is a new direction for the independently owned shop.
d expósito & Partners did not return a request seeking comment.
The Port Authority operates many of the New York Metropolitan area’s major transportation facilities, such as LaGuardia, John F. Kennedy, Newark, and Stewart international airports. It also operates the Holland and Lincoln Tunnels and the 16-acre World Trade Center site in Lower Manhattan, now a monument and a rebuilt Tower.
As reported by PRWeekUS, the four-year deal will take effect July 1. It includes two possible one-year extensions. The incumbent agency was Korey Kay & Partners. Representatives from The Port Authority, Y&R and Korey Kay did not confirm the move to the publication.