Yahoo! en Español Invites Latin Music Fans To Make A Choice.
July 6, 2003
El Premio, LLC announced that Yahoo! en Español has ventured into a comprehensive marketing partnership with El Premio de la Gente, Latin Music Awards of the People 2003, to promote a co-branded online destination for Hispanic music fans around the globe in order to create unique marketing packages for potential sponsors. The mini-site is expected to launch sometime in August 2003.
Yahoo! en Español and El Premio de la Gente will design, build and launch a new online music destination to enhance and expand voting for the show, allowing fans to vote for their favorite artists online. The site will also feature trivia, artist information and an online sweepstakes. The partnership involves extensive offline marketing and promotional elements, in addition to a joint national sales campaign.
“El Premio is extremely excited to partner with one of the leading online Spanish-language portals to create a fantastic online music and voting experience for consumers everywhere,” said Luis Medina, Executive Producer of El Premio de la Gente®.
“Yahoo! en Español recognizes the power and relevance of music in the everyday lives of the Hispanic consumer,” said Liz Sarachek, executive director of sales, U.S Hispanic & Latin America for Yahoo! en Español. “We look forward to working with El Premio de la Gente® to bring value to consumers and advertisers in the U.S. Hispanic market through this grassroots music event,” she added.
Yahoo! en Español will benefit from the partnership with significant presence and visibility in all of El Premio’s marketing efforts, including advertising, collateral and in-store point-of-purchase.
The uniquely tailored El Premio de la Gente® mini-site will be targeted to U.S. Hispanics who access the Yahoo! network through Yahoo!, Yahoo! en Español, Yahoo! México, Yahoo! Argentina, or Yahoo! Spain.
“Consumers and music fans are really going to enjoy this site. Not only will they be able to vote for their favorite artists, but they will also be able to enter great contests, and be a part of the entire El Premio de la Gente® experience,” said Co-Executive Producer, Harry Abraham-Castillo.
