Yahoo! en espanol Launches Official Online Destination For El Premio de la Gente 2003 Awards.
July 20, 2003
Yahoo! en espanol announced the launch of The 5th Annual El Premio de La Gente, Latin Music Fan Awards 2003 bilingual mini-site, giving fans the opportunity to vote for their favorite artists online. The special stand-alone site, created and
hosted by Yahoo! en espanol, will also feature news, photos, artist information and an online sweepstakes.
“Consumers and music fans are really going to enjoy this site and will certainly be attracted to it to vote for their favorite artists, enter great contests, and be a part of the El Premio de la Gente experience,” said Co-
Executive Producer, Harry Abraham-Castillo. “El Premio is excited to partner with one of the leading online Spanish-language Internet services in the creation of a fantastic online music information and voting destination.”
“Yahoo! en espanol recognizes the power and relevance of music in the everyday lives of the Hispanic consumer,” said Liz Sarachek, Executive Director, Marketing Services for Yahoo! en espanol. “We are pleased to partner with El Premio de La Gente(R) to provide Latin music fans the ability through this site to decide which of their favorite artists will appear at the awards ceremony.”
