Yahoo! en Español & Procter & Gamble Team Up For Explosión Musical Concert Series.

Yahoo! en Español announced that it has joined forces with Procter and Gamble to host the online experience for P & G’s “Explosión Musical” U.S. concert series in from August to October 2001. To help promote the tour, Yahoo! en Español is hosting a special site (http://explosion-musical.com), which enables fans to , check out local concert dates, get to know the stars, obtain a discount on admission and register to win a host of prizes.

Explosion Musical kicked off Saturday, August 25th in Los Angeles, with a performance from headliner Luis Fonsi. The concert series then travels to Chicago, Houston, New York, San Antonio and wrap up in Miami on October 13.

“Yahoo! en español is committed to bringing the best entertainment to our online users”, said Jorge Consuegra, general manager for Yahoo! en Español. “We are pleased to join with Procter and Gamble, a leading maker of consumer products in the world, to bring- P & G’s Explosion Musical concert series to fans around the country”.

“Last year P&G decided to leverage teen’s love for Latin music to encourage them to get a good education and succeed in life, we are happy to bring this concert series back to the same U.S. cities were it was so well received last year.” said Mayra Pollock, Assistant Brand Manager for P&G’s Hispanic Teen Initiatives. “We want teenagers to know that their enthusiasm and participation is key to making programs like this one work. The objective of Explosión Musical is to capture their interest and positively direct their attention towards school, a message which is reinforced through the public service announcements and the in-school program,” added Pollock.

Fun in the Sun

Fans who visit the site will find write-ups of the performers headlining the tour, learn how to get $10 off one admission to concerts and can enter to win one of 100 concert prize packs.

Explosion Musical Schedule:

Six Flags Magic Mountain – August 25-26 – Los Angeles, California

Six Flags Great America – September 1-2 – Chicago, Illinois

Six Flags Astroworld – September 15 – Houston, Texas

Six Flags Great Adventure – September 22-23 – New York, New York

Six Flags Fiesta Texas – September 29-30 – San Antonio, Texas

House of Terror Amusement Park – October 13 – Miami, Florida