Yahoo! En Espanol & Telemundo to kick-off 2009 ’51st Most Beautiful’ search.
December 29, 2008
People en Espanol magazine has teamed up with Yahoo! En Espanol and Telemundo Network once again to launch a nationwide search for the “51st Most Beautiful” to be featured in its “50 Most Beautiful” issue. The special annual issue, which hits newsstands in early May, highlights the 50 most popular Hispanic celebrities in TV, film and music. The “51st Most Beautiful” search provides a unique opportunity for a non-celebrity to be featured in this celebrated issue.
The contest runs through February 20. During this time, Yahoo! En Espanol users will have the opportunity to submit their photos at www.51bello.com to compete for the title of People en Espanol’s “51st Most
Beautiful.” In the weeks that follow, 25 finalists, as selected by People en Espanol, Yahoo! En Espanol and Telemundo, will be posted on www.51bello.com. During this time users will be able to view contestant photos and profiles,
comment and vote for their favorites.
Last year’s contest was a big hit for users who not only uploaded 8,000 photo entries and voted for their favorites but also remained highly engaged throughout the process and posted over 34,000 comments on the “51st Most Beautiful” site.