YAHOO! Telemundo launch ‘Mujer de Hoy’.

Telemundo announced the launch of “Mujer de Hoy,” (Today’s Woman) a new women’s web channel exclusive to Yahoo! Telemundo. The new channel will feature content from select Telemundo shows including “Cada Dia,” with relevant article postings from NBC Universal’s iVillage, the first and largest community of women on the Web.

“This is a major milestone for Yahoo! Telemundo and we are thrilled that iVillage is a part of it, “said Peter Blacker, Senior Vice President Digital Media, Telemundo. “Women are an integral part of our Telemundo audience and are dedicated viewers of our daypart programs. This channel will serve as an online source of information and platform for all issues relevant to women.”

“‘Mujer de Hoy’ is an exciting new destination for Hispanic women looking for content related to all areas of their lives, the kind of rich lifestyle content that iVillage has been providing its community with for over 12 years,” said Linda Boff, Chief Marketing Officer, iVillage. “Enjoying fantastic momentum, iVillage is 18.8 million women strong. Providing content to ‘Mujer de Hoy’ allows us a terrific new opportunity to reach a highly engaged, media-savvy segment of the audience.”

“We are thrilled to be able to work with Telemundo and iVillage to offer Hispanic women a rich and informative resource that fits their lifestyle and addresses their concerns ˆ from serious career advise to lighthearted information on fashion and gardening, “said Jose Rivera Font, general manager of Yahoo! Hispanic Americas. ” Yahoo!’s built in community tools, such as Answers (Respuestas), message boards and user comment areas also provides women with a platform to share opinions, concerns and advice with others.”