Yahoo! Telemundo Respuestas leverages online Hispanic community.

Yahoo! Telemundo announced the launch of its newest product Yahoo! Telemundo Respuestas, (yahootelemundo.com), an online community where Hispanics across the U.S. can ask each other questions on any topic, and obtain answers by sharing facts, opinions, and personal experiences. Relevant questions and answers will be returned for Yahoo! Telemundo Search queries, making results more comprehensive and useful. The Yahoo! Telemundo Respuestas launch coincides with Yahoo!’s Ask the Planet 2006 campaign kick-off taking place inside a giant brain in Times Square from June 13-15.

The gigantic purple brain, complete with firing synapses and lobes, will feature a giant two-level brain terrarium and will sit atop the world famous marquee of the Hard Rock Café, overlooking Times Square. Over the course of three days the brain will play host to 22 “Brainiacs,” comprised of selected active Yahoo! Answers users and celebrities. Hispanic celebrities including Telemundo’s Monica Noguera, Mauricio Ochmann, Erick Elias, Ana Maria Polo and Jorge Ramos will be on hand on June 13 to ask and answer questions. Other special celebrity guest appearances will include world- renowned leader in the field of mind body medicine Deepak Chopra, M.D., nationally- syndicated political columnist Arianna Huffington and comedian extraordinaire Orny Adams, among others.

“Yahoo! Telemundo Respuestas is the next generation of Search and its development demonstrates our vision to enrich people’s lives by enabling them to find, use, share and expand all human knowledge,” said Jose Rivera Font, general manager, Yahoo! North Latin America. “Yahoo! Telemundo is providing a better search experience by making it easier for people to tap into the collective knowledge of others online for everyday questions.”

“This new user-generated content takes online engagement to the next level, strengthening the users’ overall experience.” said Peter Blacker, Senior Vice President Digital Media at Telemundo. “Respuestas will allow users to build communities and insights around Telemundo’s programming and its celebrities, getting them more engaged with the latest sports events and the hottest novelas on TV.