Yakult USA launches website to target US Hispanics.

Yakult U.S.A. Inc. has launched its first Spanish-language website http://spanish.yakultusa.com/> to reach Hispanic consumers in the U.S. The site includes valuable product information, a search function that identifies store locations in your area as well as a community calendar that lists free Yakult sampling opportunities. Since introducing Yakult to Hispanic retailers in 2005, Latin Americans who fondly remember the product from their home countries have continued to purchase Yakult for their families in the U.S. — and in very high numbers. Nearly half of Yakult’s probiotic drink sales in the U.S. are attributed to Hispanic sales. In addition, Yakult is currently running a TV and radio media campaign in Spanish appealing to new and regular customers.

“Many of our Latin American customers are excited to find Yakult in the U.S. because it reminds them of their family and childhood abroad,” says Mr. Masaaki Sunami, Yakult U.S.A. Inc. Vice President, who worked for Yakult Mexico for nearly seven years. “Now their children and many others who are growing up in America can enjoy Yakult, too.”