Yakult’s Probiotic Drink campaign ‘What’s Inside’.

Yakult U.S.A. Inc.’s latest television spot “What’s Inside” is airing on network television in the company’s six key markets and be accompanied by a re-launch of www.yakultusa.com. The English and Spanish language versions are also viewable on YouTube. The new campaign aims to teach people that overall health and wellness begins inside and Yakult may help create a balanced digestive system.

“Yakult is a family product that everyone can enjoy — whether they are children, seniors or anywhere in between,” says Mr. Masaaki Sunami, Vice President of Sales and Marketing. “A happy digestive system is important to people of all ages, genders and nationalities.”