YO MOBILE introduces CHICHARITO as global ambassador

Yonder Media Mobile Inc., the company behind YO Mobile and the only MVNO operating on both sides of the US/Mexico border, has named Javier Hernández Balcázar, commonly known by the nickname Chicharito, as its new brand ambassador.

Chicharito, who currently plays as a striker for his boyhood club Liga MX club Guadalajara, previously played for Manchester United, Real Madrid, and LA Galaxy, and is widely considered to be amongst the greatest Mexican players of all time.

“When I was playing soccer in the U.S, for the L.A. Galaxy and my family was in Mexico, I used to think: ‘Why can’t I buy a plan in the U.S. that has lines in both Mexico and the U.S., to keep my family closer together? said Chicha, reminiscing. “So, I reached out to my friends at YO Mobile and we ended up developing a new type of plan that can be paid for in the U.S. but that contains lines in Mexico and the U.S.! Our plans start at just $7 a month.”

Building on a two-year collaboration with AT&T in Mexico, YO Mobile has expanded its innovative offering to the United States, with plans that allow customers to group both US and Mexican local lines under a single, US-based account, delivering experiences like Chicharito’s own No Somos Robots vlogs, and seamless connectivity at superfast 5G speeds in the US, Mexico and Canada.

“YO Mobile shrinks the distance between families and communities,” says Adam Kidron, CEO and Founder of Yonder Media Mobile. “By enabling affordable communication that’s effortlessly managed under one account paid by the primary breadwinner, YO Mobile enables Mexican-Americans to stay deeply connected with their loved ones in Mexico.”