YupiMSN and ESPNdeportes.com Team Up to Deliver Online Sports.

YupiMSN (http://www.yupimsn.com/), a leading Spanish-language Internet network and a joint venture between TELMEX and Microsoft Corp., and ESPNdeportes.com (http://www.espndeportes.com), the Spanish-language site produced by ESPN.com, today announced an agreement for ESPNdeportes.com to become the exclusive sports content provider on YupiMSN throughout the Americas. The broad agreement also places ESPNdeportes.com as the exclusive sports content provider for T1msn, the No. 1 online property in Mexico. (1)

Available today, ESPNdeportes.com on YupiMSN aims to become the place that Spanish-speaking sports fans throughout the Americas will turn to for top-quality sports content combined with the unique, rich content from YupiMSN and T1msn.

Agreement highlights include the following:

· ESPNdeportes.com will have preferred positioning on the YupiMSN home page, and the ESPNdeportes.com site will contain YupiMSN branding and links throughout.

· ESPNdeportes.com’s content – including in-depth coverage and analysis of more than 10 sports; live scoring for soccer, MLB, NBA and NFL games; interactive features; and live chats – will be integrated into YupiMSN.

· YupiMSN services will be available directly from ESPNdeportes.com.

· YupiMSN and ESPNdeportes.com will offer cross-promotional digital marketing opportunities that will allow advertisers to reach the rapidly expanding Spanish-speaking online sports audience.

“This new offering deepens ESPN’s commitment to the U.S. Hispanic and Latin American region, and we’re excited to work with YupiMSN on this initiative,” said Tim Bunnell, vice president of programming at ESPN International. “With ESPNdeportes.com content available to the millions of visitors to YupiMSN each month, sports fans will truly be able to receive some of the most comprehensive Spanish-language sports coverage available online. Given that we have just launched our 2002 World Cup section on the site, the timing with YupiMSN couldn’t be better.”

The combination of YupiMSN’s solid reputation of delivering unique Spanish-language content and services and ESPNdeportes.com’s expertise in online sports enables U.S. and Latin American Spanish-speaking consumers to instantly access an environment dedicated to delivering the best and the latest in sports-related content. Consumers can move with a single click from ESPNdeportes.com’s comprehensive sports news and information, scores, and highlights to their MSN® Hotmail® Web-based e-mail service, all available in Spanish, and then back to ESPNdeportes.com.

“Our association with ESPNdeportes.com provides first-rate online sports entertainment to our consumers as we continue to deliver on our vision of bringing the richest and most diverse Internet experience to Spanish speakers throughout the Americas,” said Oscar Coën, president of YupiMSN. “In doing so, we are creating a distinctive new opportunity for marketers to reach Hispanic sports enthusiasts online.”

Since last fall, ESPN.com users in the United States have grown by more than 60 percent. (2) This new relationship extends the successful ESPN.com English-language relationship with MSN, which has contributed to ESPN.com’s recent growth. Under the terms of the agreement, ESPN.com is the exclusive sports content provider for MSN in the United States. ESPNdeportes.com will continue to be managed by ESPN Inc. and will remain directly accessible to all Internet users at http://www.espndeportes.com/.

1Nielsen//NetRatings, Audience Measurement Service, February 2002, Home Only
2 Source: Jupiter Media Metrix, Monthly Flash Report, April 2002