Zanic – Management Supervisor @ SiboneyUSA.

José M. Cubas, Chairman and CEO of SiboneyUSA, announced the appointment of Alexandra Zanic to the position of Management Supervisor of its New York office. An industry veteran with more than 20 years of advertising experience, she will report to Carla Trum Mercado, Executive Vice President, General Manager, SiboneyUSA/New York. Zanic will be responsible for key clients including, Coca-Cola, Chase and Milk PEP.

Zanic began her advertising career in Siboney/Caracas, where she worked on Colgate Palmolive as account executive. When Siboney sold its Latin American network to Foote, Cone & Belding Worldwide, she continued her responsibilities with FCB/Venezuela where she was promoted to vice-president/client management. Her last tenure was at JMC/Young & Rubicam where she held the same position.

This is the first time that Zanic works outside her native Venezuela. “I am delighted to be back at Siboney and to meet the challenge of working in the U.S. Hispanic market, the fastest growing consumer group in the nation,” Zanic said. “Hispanics are a major force in the country and a growing number of advertisers are including this key group in their marketing objectives in order to ensure that their client’s needs are fully met.”

“We are very pleased to have Alexandra back on board as a key player in our agency, given her leadership, expertise and proven track record,” Mercado said. Zanic has been responsible for blue chip clients including, Colgate Palmolive, Bristol Myers Squibb, Nestlé, Citibank and Nabisco & SC Johnson, among others.