Zimmerman to Brew Local Store Marketing Materials for Dunkin’ Donuts

Zimmerman Advertising announced that it has been selected by Dunkin’ Donuts for its national local store marketing (LSM) business. The agency will support more than 7,000 Dunkin’ Donuts locations by working with the brand’s powerful LSMNow platform to create a variety of materials to help drive franchisee profitability from coast-to-coast, including Dunkin’ Donuts’ future locations in California.

“We are excited to partner with Zimmerman to develop and maintain local store marketing materials that meet the needs of Dunkin’ Donuts franchisees nationwide,” said Tom Manchester, Vice President of Field Marketing for Dunkin’ Donuts. “We look forward to providing our franchisees an even higher level of LSM support through our work with the agency.”
From the agency’s side, Zimmerman’s CMO Cliff Courtney said, “If you’re going to enter the coffee and breakfast space, it’s great to start with one of the category’s global leaders. We’re honored to be aligned with Dunkin’ Donuts.” Dunkin’ Donuts’ addition to Zimmerman’s client roster further expands the agency’s restaurant portfolio.

Zimmerman President Andrew Varga reiterated, “We see this as a great fit for our agency given our restaurant and retail experience and look forward to supporting the Dunkin’ Donuts system through superior local store marketing.”

“As Dunkin’ Donuts continues its westward expansion, many more people will discover this great brand,'” said Zimmerman Founder, Jordan Zimmerman.  He added, “This is another great addition to our client roster and supports our belief that more and more of America’s greatest brands, those that want results right now, will find their way to Ft. Lauderdale. Our message to them: we are ready.”