Zubi Kicking Off 2005 With New Capabilities.

The New Year has arrived and for Zubi Advertising the start of 2005 brings innovation and a new competitive edge. For more than 27 years, Zubi Advertising has led the way in the industry by spearheading trends and discovering insights to bring its clients closer to the Hispanic community.

This year, Zubi is launching three new departments to further deepen the connection with the growing Hispanic market in order to maintain the edge. The three new specialized groups are; Account Planning, Direct Marketing and Zubi Digital. Although Zubi already offered the services encompassed by these departments to its clients, they will now operate as integrated divisions with dedicated teams. In addition, Zubi is complementing the new departments with a new ground-breaking website focused on the independent positioning of the firm that is being launched today, January 1, 2005.

“As an integrated marketing communications company that specializes in targeting the diverse and ever-changing Hispanic consumer, we recognize the need to continuously evolve to maintain our leading independent position,” said Joe Zubizarreta, Chief Operating Officer of Zubi Advertising. “At Zubi, we are dedicated to providing the best service to our clients and our new departments will provide unique insights to the Hispanic consumer that cannot be found elsewhere,” continued Zubizarreta.

Three Think Tanks

Zubi’s new Account Planning department is the think tank that will bridge the research, consumer services and creative teams to produce truly strategic and effective campaigns for its clients by maximizing unique insights to the Hispanic consumer. This department will take brands to the next level by delivering synergy between core teams to develop campaigns that will impact consumer behavior.

The Account Planning department will be led by Andrew Speyer. Prior to joining the Zubi team, Speyer led initiatives in account planning at renowned advertising agency such as Crispin, Porter & Bogusky.

“In order to target the consumer you must identify how they really feel and then establish a connection with them,” said Speyer. “Account Planning will essentially become the voice of the consumer and provide Zubi’s clients with enhanced strategic planning opportunities.”

The Direct Marketing department will allow Zubi to provide targeted and measurable one-on-one communication via direct mail, phone, online and other methods. By combining award-winning creative advertising, research-based understanding and almost three decades of Hispanic consumer experience, Zubi’s Direct Marketing services focuses on building brand loyalty for its clients. With more than six years of direct marketing experience executing national campaigns, Alberto Padron will head the new department.

“The evolution of Direct Marketing to the Hispanic consumer has become of utmost importance as it helps form a more intimate relationship with out clients’ customers,” said Padron.

Will Freyre and Andres Fernandez currently lead the Zubi Digital department, which has been active since early 2004 and has already received awards for its interactive designs at the International Automotive Advertising Awards and the Association of Hispanic Advertising Agencies, among others.

New Website

Zubi’s new website focuses on the main attribute that differentiates the company from its competitor’s: Independent Thinking. The innovative website brings Zubi’s philosophy behind the importance of independence to the forefront. The homepage is dynamic and constantly changing to showcase different areas of Zubi’s headquarters in Miami. Each time a person visits www.zubiad.com, the homepage area of the office seen is different in order to create an interactive and unique effect.

One element of the website that is consistent throughout is a white silhouette that can represent any of the people that Zubi values; clients, staff, vendors and/or the Hispanic community. The silhouette features four arrows in the different part of the body that will take visitors to the following areas:

1. Head (People) = Believing… Zubi is made up of people who believe in making a difference through independence. This area invites site visitors to meet some of the key passionate individuals that make up the Zubi team.

2. Heart (Philosophy) = Feeling… Zubi feels strongly about the power of independence and of erasing stereotypes. In this area visitors can learn about the agency’s philosophy and the services they provide. In addition, visitors can also view and print a copy of Zubi’s Independent Handbook.

3. Hard (Work) = Creating… The advertising that Zubi creates for its clients is the ultimate expression of independence. In this section, Zubi lists its clients and showcases samples of their most recent work.

4. Foot (Contact Us) = Acting… Independence is nothing without action…in this area, visitors can contact the Zubi team for job opportunities and/or for business opportunities.

“It’s an exciting time for us at Zubi,” added Zubizarreta. “With the inception of the three new think tanks and the launch of our new website, we are recharged and ready to continue our pursuit of excellence. Independent thinking goes against what is expected. Things that are expected are called stereotypes, and at Zubi, we erase those stereotypes.”