Zubi signs on with Arbitron PPM.

Arbitron Inc. announced that Zubi Advertising has signed an agreement for Arbitron Portable People MeterSM radio ratings services in Houston.

Lula Olmedo, vice president of Media, stated: “At Zubi Advertising, we developed the concept of ‘Mediativity,’ a planning discipline that uses a 360 degree approach to intercept the consumer at every possible touch point. The Portable People Meter system will provide more reliable and more actionable information that will help us better integrate radio into our clients’ media plans. As one of the leading independent Hispanic agencies, we are pleased to support Arbitron and the PPM.”

“The guiding principle at Zubi Advertising is based on independence. As independent thinkers, each person at Zubi believes that they can make a difference for their clients’ brands and their bottom lines. By adopting the Arbitron Portable People Meter as new tool for media planning and buying, Zubi Advertising will be better able to combine the best of traditional advertising services with the latest in non-traditional approaches to reach the Hispanic consumer,” said Stacie DeArmas, director, Hispanic Services, Arbitron Inc.