Zuloaga Director of Client Services at AlPunto Advertising.

alPunto Advertising of Tustin, CA has added some serious marketing muscle to its staff by hiring Roy Zuloaga as Director of Client Services. Mr. Zuloaga comes to alPunto from a lengthy and rich advertising and marketing career spanning the General and Hispanic worlds bringing both the client side and agency side experience with him.

Roy’s vast experience includes time in New York working at Saatchi & Saatchi with a focus on QSR accounts such as McDonald’s and Burger King. He also executed duties as Global Advertising Director for Mexico Tourism (SECTUR) where Roy promoted travel to Mexico to prospective tourists in the U.S., Western Europe, Latin America and Asia. In Los Angles, Roy joined Muse Cordero Chen & Partners as Managing Partner of the multicultural advertising agency. His client side experience is rounded out with time spent at Yum Brands on the Taco Bell business and as West Coast Marketing Director for Pizza Hut.

Roy Zuloaga states, “I am excited to bring my experience to alPunto; I was attracted by the great talent demonstrated by the teams at the agency and by the entrepreneurial spirit that runs through everyone’s veins.”

Mr. Zuloaga will be acting as Director of Client Services overseeing the agency’s account, media and promotion staff, as well as the agency’s in-house BTL unit.
“We knew Roy was the right person quickly after talking with him” states agency President Eduardo Bottger; “He brings tremendous expertise in both the General and Hispanic markets and has the solid discipline to help us achieve our aggressive long term growth goals by focusing on results-driven strategies and maximizing efficiencies.”.