Generational Marketing: Why marketers should not discount age in today’s media landscape

Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for granular segmentation, age remains a fundamental and powerful lens for understanding media consumption. The rarity of a video, meme, or trend that genuinely captivates everyone from teenagers to older generations speaks volumes about the enduring power of age in shaping our shared experiences and platform preferences—a reality that makes generational marketing an indispensable strategy.

30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers [REPORT]

Over the past decade, media reports have described rising popular interest in New Age practices such as astrology, tarot card reading and fortune-telling. These practices are frequently associated with young people, and they have developed their own social media cultures on TikTok and other platforms, especially during the period of social distancing brought on by the COVID-19 pandemic. So, how popular are these practices, and why do Americans engage in them?

Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings [REPORT]

Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA's 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: Progress and Opportunity

LATINATION MEDIA wins Bronze Telly for ‘STOP THE DIS(INFORMATION)’ SOCIAL AWARENESS SERIES

LatiNation Media, the bilingual, culture-first Latino-owned multiplatform media company, CALÓ News, and comedian/actor Al Madrigal have won a Bronze Telly Award in “Public Interest & Awareness” for the 2024 social awareness video campaign, Stop the Dis(Information). The nine-episode short-form video campaign was created to combat the widespread dissemination of disinformation, hoaxes, and “fake news” that cycled through the Latino community during the 2024 elections. Madrigal starred in and led the campaign that aired on LatiNation’s linear channel LATV, its LatiNation app, and on the digital news platform, CALONews.com.

TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership

TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility.

ANA/4As Client-Agency AOR Relationship Tenure  [REPORT]

In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a "long-term" partnership in today's industry? How has the average client-agency relationship tenure changed?

Holdco clients: take charge in 2025

The world of large agency holding companies has lost its collective mind in the past 6 to 12 months.  By Steve Boehler

TELEMUNDO dominates Primetime ……

Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, respectively.

AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”

PerfectLink Media announces strategic alliance with Hispanic Group

PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.

From Surveys to Predictions: How Predictive Market Research is Shifting the Industry

For decades, the foundation of market research rested on one powerful tool: the survey. It was the standard way to understand consumers, what they like, want, and feel. Researchers spent years mastering the art of crafting questions, selecting the right sample, and interpreting the answers. And for a long time, that worked well.

Why C-Suite Execs Should Listen to Their Creatives on Generative AI

Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.

Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty

A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will have elected to delay a major purchase. And by the end of the year, Gartner predicts 60% of consumers will buy on secondhand and peer-to-peer marketplaces.

2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue

Marketers Need a Fresh Playbook for New Media Models

The media landscape is undergoing a seismic shift. Traditional media pillars are crumbling, giving way to a dynamic new ecosystem populated by influencers, creators, and niche players. Once-straightforward paths to consumers have splintered into a complex web of platforms, personalities, and algorithms.

The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide [REPORT}

The  Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School.

2025 Hispanic Market Overview Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”

Population Growth Reported Across Cities and Towns in All U.S. Regions

Cities of all sizes grew on average from 2023 to 2024 with Southern and Western cities experiencing accelerated growth. Topping the list of fastest-growing cities was Princeton, Texas with a remarkable 30.6% growth rate, according to the U.S. Census Bureau’s Vintage 2024 estimates released today. New York City, Houston and Los Angeles saw the greatest numeric gains during this time and some cities in the Northeast and Midwest marked their first population increase in recent years.

New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road

What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-8, 2025 and the results were compared to seven Advertiser Perceptions studies conducted every six months beginning in April 2022.

APR’s 2025 Marketing Production Trends Report

In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, "2025 Marketing Production Trends."