Top News
From 2023 to 2024, the Hispanic or Latino population increased by 1.9 million; this gain was larger than the change for all other race and ethnicity groups combined.
The U.S. population age 65 and older rose by 3.1% (to 61.2 million) while the population under age 18 decreased by 0.2% (to 73.1 million) from 2023 to 2024, according to the Vintage 2024 Population Estimates released today by the U.S. Census Bureau.
Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]
In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing necessity for constructive dialogue
POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond
At SSG, our national study with Target 10, “From Blocked to Unlocked: Unlocking Growth Through Authentic LGBTQ+ and Ally Engagement*,” was conducted in 2024 with over 1,600 LGBTQ+ and ally respondents through both quantitative and qualitative research. The study found that 67% of LGBTQ+ individuals and 60% of allies are more likely to engage with advertising that reflects multiple aspects of their identity, including race, gender, and sexuality. Marketing does more than drive sales. It shapes perception, signals inclusion, and influences belonging.
The Experiences of LGBTQ Americans Today [REPORT]
June 26, 2025, marks 10 years since the Supreme Court ruled in Obergefell v. Hodges that the right to same-sex marriage is guaranteed across the United States. The decision, which represented a major change in U.S. family law, reflected shifting public opinion on same-sex marriage. In 2004, 31% of Americans supported it, while 60% opposed. By 2015, 55% supported same-sex marriage, while 39% opposed. And support has continued to grow: In 2023, 63% of Americans expressed support for same-sex marriage.
Beyond Trends: How Gen Z Spending Habits Are Reshaping the Market
Forget everything you thought you knew about consumer loyalty – Gen Z is rewriting the rules with every purchase. Recognizing this trend, many brands are now leveraging marketing-to-Gen-Z strategies to better connect with these digital natives. Born into an era of constant connectivity and social change, they hold unique expectations. They demand authenticity, transparency, and ethical practices from the brands they support. Unlike previous generations that trusted traditional advertisements and in-store experiences, Gen Z spending habits rely heavily on digital interactions and peer recommendations. This shift compels businesses to adopt holistic marketing strategies that integrate ethical stances, digital ecosystems, personalized engagement, and strong financial sensibility.
Cultural Inclusion Isn’t a Campaign, It’s a Strategy
At Cannes Lions 2025, Carlos Santiago, CEO of Santiago Solutions Group, Inc., Co-Founder of ANA AIMM , and Co-Architect of the Cultural Inclusion Accelerator™, made a strong case for why cultural inclusion is more than a trend. It’s a critical driver of brand relevance, consumer trust, and scalable business growth.
Featured News
- From 2023 to 2024, the Hispanic or Latino population increased by 1.9 million; this gain was larger than the change for all other race and ethnicity groups combined.
- Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]
- POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond
- The Experiences of LGBTQ Americans Today [REPORT]
- Beyond Trends: How Gen Z Spending Habits Are Reshaping the Market
- Cultural Inclusion Isn’t a Campaign, It’s a Strategy
- TELEMUNDO kick off production of on DINASTÍA CASILLAS
- The Cuban Dividend: A Refugee’s Perspective
- Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier
- Language of the Heart: Code-Switching as Culture, Strategy, and Belonging
- How Language Usage Influences Hispanic American Consumer Behavior
- Beyond Translation: How Language and the Sapir-Whorf Hypothesis Inform Hispanic Advertising
- Mainstream Media and the Spanish Language: Change, Representation, and Expression
- The Growing Hispanic Market: From Workers to Consumers
- Critical Essay on Hispanic Consumer Trends in the U.S.
- ¿Como se dice? bilingualism and how it has impacted advertising and the media
Latest News
Padrón is GAIM for a New Chapter in His Leadership Career
Otto Padrón, who led Los Angeles-based Meruelo Media for nearly a decade before stepping down earlier this year, has named his next move – Co-President, Co-Owner, and Chief Operating Officer of a national broadcast group operating five television networks.
Why CEOs and CMOs Cannot Ignore the Immigrants Who Built Their Brands and Businesses- What Will You Say?
By Lili Gil Valletta I am an immigrant. I came to this country with a suitcase full of dreams, not speaking English fluently, and a relentless drive to contribute. I believed—like millions do—that America was a place where anyone willing to work hard and show up with integrity could build something meaningful.
Authenticity Is the Strategy. Culture Is the Stage.
What Bad Bunny’s Puerto Rico residency and World Tour teaches us about brand leadership and cultural relevance. By Jacquelynn Carrera - Director Brand Marketing - Network Audio & Live Entertainment
Neuroresearch and Online Eye Tracking: Redefining Digital Ad Effectiveness
In a digital environment where attention spans are measured in seconds, traditional metrics like clicks and views offer an incomplete picture. They tell us what users did but not what they saw, felt, or understood. Which parts of the creative actually registered with them? Did the ad spark interest, confusion, or indifference?
Fixing the System We Built: Driving Toward Transparency
Albert Einstein is famously alleged to have said, "We cannot solve our problems with the same thinking we used when we created them." For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That vision helped fuel an ecosystem in which digital media spending in the U.S. reached $259 billion in 2024.
Televisa/Univision Brings “Cristina” Back — At Least for One Night, TONIGHT!
Almost without announcement, except for some exciting chatting on this morning's Despierta America, Televisa/Univision is bringing back the iconic television personality, Cristina Saralegui. The event happens tonight at 7 pm (6pm Central) when she will interview Karol G.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Dennis Holt of USIM & Western International passes …….
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of the first Multi-Ethnic division for media planning and buying headed by Leila Winick as President under Western International.
Differences in Work Arrangements Among Hispanic and Non-Hispanic Populations
Hispanic or Latino workers are projected to become a larger portion of the civilian labor force in the coming decade and new American Community Survey (ACS) tables on characteristics of workers show how they differ from workers in other groups.
Burnout Is On the Rise: The Consequences and Ways to Prevent It
A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year. Among those who reported feeling burnt out, those who reported the highest levels of burnout are gen Z (39 percent) and millennials (40 percent).
Speaking Their Language: The ROI of Inclusive Marketing [PODCAST]
Inclusive marketing isn't just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for long-term growth.
Bad Bunny’s “Tracking Bad Bunny” campaign wins Entertainment Lion for Music Grand Prix at Cannes
Bad Bunny's "Tracking Bad Bunny" campaign, created by DDB Latina Puerto Rico, won the Entertainment Lion for Music Grand Prix at Cannes. This campaign, promoting his album "DeBÍ TiRAR MáS FOToS", involved a unique scavenger hunt across Puerto Rico using Google Maps and Spotify, linking song titles to specific locations. The campaign was praised for its creative use of technology, cultural impact, and ability to engage fans.
What Brands Must Know About U.S. Fans Ahead of the 2026 FIFA World Cup
The largest sporting event in history, the 2026 FIFA Men's World Cup, kicks off across North America. For brands, it's a once-in-a-generation chance to build campaigns that authentically tap into the unique appeal of World Cup soccer and break into mainstream culture during a tournament projected to generate up to $40.9 billion in GDP.
It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges
The challenges facing today's digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile.
Reconnecting with LGBTQ+ audiences
Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support beyond Pride Month.
ADVERTISING PROVES RESILIENT AMIDST ECONOMIC UNCERTAINTY
MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% year-over-year globally, with key markets experiencing declines of -2% to -4% (Germany, UK, France, Canada). In contrast, digital pure players (DPPs) demonstrated remarkable resilience, with first-quarter ad sales increasing by +12% globally and +13% in the US.
NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media.
Genuine effort trumps artificial intelligence? Ozempic & costly signaling. Part 2
By Gonzalo López Martí - Creative Director What’s the value or attractiveness of being skinny if you obtained it, to paraphrase our commander in chief, through the fat man’s shot (AKA: Ozempic, Mounjaro, Wegovy et al)? What’s the value of a work of art or an accomplishment of intellectual acuity if it was done with the aid of AI?
