Top News
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
ONLINE SELF-ASSESSMENT FOR CMOs TO CALIBRATE, MAP AND EVOLVE AI-POWERED MARKETING TEAMS, PROCESSES AND PLATFORMS
The CMO Council announced a new thought leadership program with Zeta Global aimed at engaging senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organizational capacity and performance predictability.
Consumer attitudes toward in-car entertainment and media preferences
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.
Have you been influenced yet? What the first IPA Influencer ROI study reveals
A new report from the IPA shines light, for the first time, on the effectiveness of Influencer marketing. Irina Cotovici, Director of Analytics, shares her thoughts on the analysis which will become a ‘go-to’ benchmark for the foreseeable future.
How People Around the World View AI [REPORT]
As the use of artificial intelligence (AI) increases rapidly, most people across 25 countries surveyed say they have heard or read at least a little about the technology.
Los Angeles Tribune launches LAT Español
The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division.
Featured News
- 2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
- ONLINE SELF-ASSESSMENT FOR CMOs TO CALIBRATE, MAP AND EVOLVE AI-POWERED MARKETING TEAMS, PROCESSES AND PLATFORMS
- Consumer attitudes toward in-car entertainment and media preferences
- Have you been influenced yet? What the first IPA Influencer ROI study reveals
- How People Around the World View AI [REPORT]
- Los Angeles Tribune launches LAT Español
- Engaging U.S. soccer fans ahead of FIFA World Cup 2026
- Q3 2025 U.S. Marketing Jobs Report: Hiring Softens Amid Policy Uncertainty, Senior Roles Remain Resilient [REPORTS]
- The Axis Agency Marks 20 Years of Culture-Inspired Marketing That Moves People and Brands
- PRSA-LA Honors Stephen Chavez as Public Relations Professional of the Year
- Cultural Authenticity as a Competitive Edge
- Unlocking the growing power of Latino fans: Building a stronger sports economy
- California Latino GDP Surges Past $1 Trillion [REPORT]
- MediaCo expands EstrellaTV Network footprint with Launch of WMBC-TV in New York
- Latest Economic Report Reveals Persistent Wealth Gap for Latinas Despite $1.3 Trillion Contribution to U.S. Economy [REPORT]
- Predictions 2026: Marketing Agencies Resign Their Agency
Latest News
Sedano’s Supermarkets Receives Miami-Dade County Proclamation Declaring October 10 as “Sedano’s Supermarkets Day”
Sedano's Supermarkets, the leading Hispanic grocer in the U.S., is proud to announce that Miami-Dade County has officially proclaimed October 10 as "Sedano's Supermarkets Day" in recognition of the company's decades-long commitment to serving the community.
ANA Bolsters Inclusive Marketing Practice with Launch of SeeAll Marketing Alliance
The Association of National Advertisers (ANA) announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer. SAMA brings together the collective power and expertise of ANA’s existing inclusive marketing entities including the Alliance for Inclusive and Multicultural Marketing (AIMM), SeeHer, and the ANA Multicultural practice under a unified umbrella. Together they will deliver an expanded range of offerings to help marketers and their partners authentically represent and connect with each and every consumer with the goal of converting to brand sales and growth.
Tariffs at the Checkout: How U.S. Consumers Are Reacting to Price Pressure
Most U.S. consumers believe they are shouldering the cost of tariffs, and many are changing what, where and how they shop. L.E.K. Consulting’s research shows that nearly half are already paying more than they think is acceptable, with apparel, durable goods and beauty products most at risk.
In the gen AI economy, consumers want innovation they can trust
Deloitte’s 2025 Connected Consumer Survey reveals that, by pairing strong data responsibility with bold innovation, tech companies can win greater trust, loyalty, and spending
AD Club of NY Innovator: Stacie de Armas
Stacie de Armas is a pioneering media and entertainment executive driving transformative change in inclusive audience measurement and insights.
Digitoonz Spain signs exclusive global distribution deal for two new animated shows with Canela Media
Digitoonz Spain, the European subsidiary of Digitoonz Media & Entertainment—a leading international animation studio headquartered in India with operations in the United States and Europe—is proud to announce it has signed an exclusive agreement for the global distribution of SúperEllas and Plaza de Aventuras, two new animated TV series produced by Canela Media, a leading, technology-driven media company dedicated to connecting brands with Hispanic audiences across the U.S. and Latin America.
Telemundo Studios Launches First-Ever Latino Podcast Incubator in Partnership with University of Miami
NBCUniversal Telemundo Studios announced the launch of an industry-first podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms.
How Parents Manage Screen Time for Kids [REPORT]
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better
Amigas Mia’s: A Latina-Led Creator Company Turning Influence into Ownership
Jennifer Holguin, Colombian-American entrepreneur and visionary second-time founder, today announces the launch of Amigas Mia's, a groundbreaking digital media and talent management company redefining what it means to be a creator in today's economy. Building on her decade of success with The JGO Agency, one of the beauty industry's most respected talent agencies, Holguin returns with a bold mission: to move creators from influence to ownership.
ANA Unveils Winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards
The Association of National Advertisers (ANA) announced the winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 20 categories such as Experiential Marketing, Rising Multicultural Segments, Hispanic, Data and Measurement Excellence, People with Disabilities and Neurodivergent Communities, African American, and includes a Best in Show. The awards were presented at an evening gala event during the ANA Multicultural & Inclusive Marketing Conference in Carlsbad, CA.
AD Club of NY Innovator: Michael Roca
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI.
NBCUniversal Telemundo Enterprises Names Joaquin Duro EVP of Sports and Head of Streaming
NBCUniversal Telemundo Enterprises appointed Joaquin Duro as EVP, Sports and Head of Streaming, effective immediately. In addition to running Telemundo Deportes, the network’s award-winning sports division, Duro will expand his responsibilities to include oversight of the company’s’ overall streaming business. He will continue to report to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
Nuestra Herencia Sana: OurNursesSonBravas® y Bravos Celebrates Hispanic Nurses and Community Healing
“Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with a local launch at Larkin Community Hospital Palm Springs Campus, while continuing to highlight nurses and communities nationwide.
Vme Kids Expands Its Educational Lineup with Two New Animated Series: Lu & Bu and Barnkidz
Vme Kids, the Spanish-language network dedicated to inspiring and educating preschool and early elementary audiences, proudly announces the addition of two new animated series to its programming lineup: Lu & Bu from MetaMedia and Barnkidz from MediaWan.
AD Club of NY Innovator: Isabela Sanchez
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts.
HMC Unveils New Study on U.S. Hispanic Beauty and Skincare: Belleza Latina Young Latinas have shifted from high-glam ideals toward a more natural skincare approach that blends cultural heritage with global influence
Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of confidence, and nine in 10 indicate they will pass on their beauty rituals to younger family members. And, when it comes to makeup, these young women are opting for a more simplified look, but 76% tap into the Latina “beauty trinity” of defined brows, lashes, and lips.
Latinas as Power Brokers: Redefining Economic & Cultural Influence
Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture of who Latinas are today often doesn’t show up. By Sylvia Vidal
WIN more Pitches: The Pitch Calendar
Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch.
AD Club of NY Icon: Gilbert Davila
Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to these achievements, his Board membership includes Banner Health, Arizona from 2005-2025, ANA’s AIMM since 2018, Cracker Barrel since 2020, and the Los Angeles Alliance Foundation, Los Angeles, CA since 2022.
UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer
UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos, announced the appointment of Paul Miser as its new President and Chief Strategy Officer.
