Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex and dynamic Hispanic consumer. By Lee Vann / Capture Group
Ad Agency
Ad Agencies: A Few Hispanics Just Won’t Do
Castaño Group launches
Joash Brunet and artist and designer Kedgar Volta announced hey have launched Castaño Group, a new content production company specializing in immersive, interactive and multicultural audience experiences in a variety of broadcast, digital and physical formats.
Optimizing Transparency in Your Agency Relationships [REPORT]
As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.
Your ad campaign is barely legal. Now what?
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Your garden variety advertising creative has enemies aplenty.
- Real and imaginary.
Creating Distraction From The Real Media Transparency Issues
Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.
Nancy Hill to depart 4A’s
Hill will have served in this role for nine years, successfully modernizing the 4A’s operations, providing guidance to the agency community on transformative issues and passionately advocating for gender and diversity initiatives throughout the industry.
Alma Makes History At Cannes
The Cannes International Festival of Creativity is a yearly celebration that recognizes the best in creative advertising worldwide. June 25th marked the official culmination of the festival for 2016, which reflected a historic performance for Alma. The agency won a total of 8 Lions and 18 Shortlists, establishing a new record for the multicultural industry!
Lack of Accountability Impedes Diversity and Inclusion Progress for Many Firms
While Arthur W. Page Society members remain dissatisfied with the level of diversity and inclusion on their communication teams, few are being held accountable for developing and implementing strategies to improve. This is the key finding of a recent student conducted by Syracuse University and funded and released by the PRSA Foundation and the Plank Center for Leadership in Public Relations at the University of Alabama.
Marketers Step Up Collaboration with Agency Partners
Marketers have long relied on agency partners for advertising efforts, but in recent years, the degree and level of collaboration occurring between the two entities appears to be expanding.
Don’t Blame The Agency [INSIGHT]
It should come as no surprise that agencies have these kinds of practices around rebates and credits in place. Every person who has ever worked in an agency environment knows this to be the case — it’s not much of a shock, although the press is treating it as such.
Orci adds to Strategic Though Leadership Team
Orcí hired Luiz Salles as Senior Vice President, Head of Strategic Planning and Susan Page as Senior Vice President, Strategic Partnerships.
The entrepreneurial spirit of creatives. Or lack thereof.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
- What is it with your average creative that he -or she- whines, kicks, screams and throws tantrums yet he -or she- rarely has the rocks to start his or her own agency?
- How many agencies in America were founded by creatives?
- How many agencies in the US Hispanic market were founded by creatives?
The ANA Report Considered
It’s been about a week since the ANA’s report into transparency hit the best seller lists. Lest we forget (and judging from some of the less temperate comments flying around some seem to have forgotten) the report was titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.” It was not titled “Why Advertisers Hate the Holding Companies” nor “We Name the Guilty Parties.” By Brian Jacobs The Cog Blog
MarketVision wins University Health System Marketing Assignment
MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review.
U.S. Advertising And Marketing Executives Reveal Hiring Plans Through Year-End
Thirteen percent of advertising and marketing executives surveyed plan to expand their teams in the second half of 2016, according to new research from staffing firm The Creative Group. This is up from 11 percent in the first half of the y
Grupo Gallegos announces New Executive Leadership
Grupo Gallegos Founder & CEO John Gallegos announced two new posts that will enable the agency to more effectively fulfill its mission to be the most creatively driven, culturally attuned agency in the U.S.
4A’s Statement on Media Transparency and the Recent K2 Report
The ANA released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.
Avid Online Shoppers Making More Than Half Of Their Purchases With E-Commerce [REPORT]
Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution.
Addressing Complexity Is a Complex Issue [INSIGHT]
The changing media environment has raised client expectations of agency technology capability to a level that is unrecognizable from a decade ago. Yet (perhaps unsurprisingly) nowhere in the ANA US Transparency Report, nor likely in the upcoming guidelines, is a positive reference made to either the increasing complexity of the US media market or the investments in technology, data and human expertise made by media services companies and their parent companies in response. By Rob Norman / GroupM
The ANA – A First Stab
The first of two ANA reports has landed, containing the results of 150 interviews conducted by the investigators K2 with ‘marketers, media suppliers, ad tech vendors, current and former advertising and media agency professionals, trade association executives, industry consultants, attorneys, barter company employees, and post-production professionals’. By Brian Jacobs / Brian Jacobs & Associates