You have heard about population statistics and buying power figures. Five years after the 2000 Census where does the market stand now? And what are the new public relations and marketing trends companies are employing to reach Hispanics?
Conferences
Minority Populations Increases On SoCal & OC.
An increasingly diverse marketplace is the reality that affects today’s business organizations affording the opportunity for companies to sell their products or services to new customers. The Orange County Public Relations Society of America hosts its inaugural diversity conference, “Diversity in PR: New Challenges, New Opportunities” on Thursday, Feb. 17 at the Doubletree Hotel, Santa Ana/Orange County Airport. The event, offering best practices on how to reach African American, Asian, LGBT (lesbian, gay, bisexual and transgender), Latino, and senior consumers, is presented in partnership with the Hispanic Public Relations Association.
Hispanic Public Relations Association Announces 2005 Officers.
The Hispanic Public Relations Association (HPRA) announces that Sandra Bernardo, an account supervisor at Euro RSCG Magnet, is returning for a second year to lead the organization, while Romina Bongiovanni, a senior account executive at RL Public Relations & Marketing, Inc. takes on the Vice President role.
