Creative

The Hispanic Division of Leo Burnett USA, won big at the AdAge AHAA Creative Show bringing home Best of Show/Campaign title for P&G’s Pepto-Bismol “Love and Hate” campaign that features two TV spots of food behaving badly with the message “Don’t let the food you love hurt you.” Each spot – “Empanada” and “Cheesecake” – show a woman’s tumultuous love affair with the dangerous delectable she craves.

Procter & Gamble’s Pepto-Bismol TV campaign “Love and Hate” by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message “Don’t let the food you love hurt you.” Lapiz also won a gold and a silver award for the individual spots “Empanada” and “Cheesecake.”

‘Cuidado Con Los Leftovers’ is the newest creation for Hot Pockets by Casanova Pendrill and the movie trailer video is making the rounds on YouTube!

The Círculo Creativoo (Creative Circle) organization of the US Hispanic Market has launch a YouTube page, where they are requesting that their member and agencies send their commercials and videos to add to the page.