2021 Hispanic Programming Upfront Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.

NAHP announces Board of Directors

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

Estrella Media adds to Board of Directors

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

Beyond martech: building trust with consumers and engaging where sentiment is high

Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.

NBCUniversal & Telemundo program donates laptops & internet access to Latino Communities

NBCUniversal Telemundo Enterprises, in partnership with Comcast’s Internet Essentials program and the Hispanic Heritage Foundation, announced a gift of over 2,000 laptops and free internet service for a year to young people, students, and seniors across the United States. The laptops and internet access are being donated by Comcast and Telemundo to support Latino communities most negatively impacted by the COVID-19 pandemic.

Pan American Games go OTT

Panam Sports and Streann Media are launching the Panam Sports Channel, which is bringing fans throughout the Americas closer to sports than ever before.

The Internet of Space Things

Is it wrong to wish on space hardware? So sang Billy Bragg in 1985 and his question was prescient: the 1990s saw a flurry of satellite activity with very smart people jumping into the space game with the dream of delivering broadband data to the underserved masses. Sound familiar at all?

From Amazon to Zoom: What Happens in an Internet Minute In 2021?

In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe.

Entravision expands into Africa

Entravision announced that it has acquired 365 Digital, a digital advertising solutions company headquartered in South Africa. This investment provides Entravision with a geographic foothold in Africa, as the Company looks to expand its breadth of digital services to new emerging markets.

ADN América launches as a National Media Outlet For Hispanics And Latinos

ADN América, a brand-new, bilingual news organization for Hispanic-Americans, launched today, providing real-time breaking news, in-depth analysis, and political reporting to the Hispanic-American market nationwide.

RANKED Music launches to help grow Artists

RANKED MUSIC, a Miami based digital music marketing consultancy whose mission is to help independent artists, record labels and artist managers move the needle to help build successful musical careers, officially launched.

Brand Disruption 2022: The Evolving Consumer Ecosystem [REPORT]

An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened competition, according to a new study by IAB.

There’s Less and Less Daylight Between CMOs and CIOs

Cultivating stronger relationships with IT is vital for brand marketers

Internet Economy Grew Seven Times Faster Than Total U.S. Economy

A new study commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, found that the internet economy grew seven times faster than the total U.S. economy during the past four years, and now accounts for 12 percent of the U.S. gross domestic product (GDP).

Digital Advertising Ripe for Reinvention to Meet Consumer Expectations [REPORT]

Six months after its first study, PwC and IAB, the digital media and marketing trade association, have partnered again with industry thought leaders across the digital ad-supported ecosystem to discuss key challenges and opportunities facing this industry in a report titled “IAB Outlook: 2022 Digital Ad Ecosystem”.

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands

Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.”

Digital keeps changing the game in communications, in ways that go far beyond the obvious [REPORT]

Even now, after digital media and technology have permeated businesses at every level, they continue to create fundamentally new challenges in the crisis and risk management field. Edelman’s 2021 Connected Crisis Study sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.

Advertising Executives Plan to Dramatically Increase Digital Out of Home (DOOH) Advertising Spending

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

A Trillion Dollar Opportunity: How to Connect with Hispanic Consumers Through Streaming [REPORT]

Did you know that nearly nine out of ten Hispanics stream their favorite shows and movies? This is a higher penetration than non-Hispanics.

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