Education

As pharmaceutical and biotech companies compete for the hearts and minds of prospective patients, they are re-discovering public relations as a powerful way of doing so. PR, with its unique ability to educate and inform, is a highly effective tool to communicate complex and often challenging information.

The alliance marks the initial step in a joint plan to set up a fully operational news bureau at UC Berkeley, a pioneering initiative that could lead to the creation of similar bureaus in other universities across the nation.

Ronald McDonald House Charities (RMHC) New York Tri-State Area announced its partnership with Grammy-winning singer Luis Enrique as the new voice of the HACER Scholarship Program public service announcement (PSA) campaign. 

The road to better jobs, more money and improved lifestyles is paved by education, according to a new Nielsen survey. More than three-quarters (78%) of global online respondents agreed that receiving a higher education, such as college, is important. Likewise, three-fourths also believed that better employment (75%) and higher income (72%) are accessible because of educational opportunities.

Higher education leaders are becoming increasingly concerned about their ability to maintain current enrollment levels, according to the results of the second annual Higher Education Outlook Survey conducted by KPMG LLP.

Millions of kids are heading back to school. Along with brand new school supplies and new outfits, the first day of school usually brings a new classroom instructor. The idea of a new teacher can be intimidating for some kids. However, what kids sometimes forget is that they, themselves, are teachers. In fact, kids aged 6-12 years old find themselves teaching their parents about all kinds of things including media and technology. We find this to be especially true if their parents are Baby Boomers or older Gen Xers.

This Fall Florida State University offers the following Hispanic and Multicultural marketing online courses: Hispanic Marketing Communication – Undergraduate, Multicultural Marketing Communication – Undergraduate and Account Planning (with multicultural emphasis) – Graduate

A survey of teachers who instruct American middle and high school students finds that digital technologies are impacting student writing in myriad ways and there are significant advantages from tech-based learning.

Younger Americans—those ages 16-29—exhibit a fascinating mix of habits and preferences when it comes to reading, libraries, and technology. Almost all Americans under age 30 are online, and they are more likely than older patrons to use libraries’ computer and internet connections; however, they are also still closely bound to print, as three-quarters (75%) of younger Americans say they have read at least one book in print in the past year, compared with 64% of adults ages 30 and older.

As the demand for skilled workers continues to grow, a new report released by Lumina Foundation shows that the rate of college attainment is steadily improving across America. Unfortunately, the pace of progress is far too modest to meet future workforce needs. The report also finds massive and ongoing gaps in educational achievement – gaps tied to race, income and other socioeconomic factors – that must be addressed.

Did you know that 21% of US adults have at least one tattoo? In addition, 21% of Americans say they would go without sex for a whole year in order to maintain access to the Internet. Now I don’t have a tattoo, but I am part of the 21% of Hispanics who have an associate degree or higher. And 21%… is not enough. By Eric Melchor

A record seven-in-ten (69%) Hispanic high school graduates in the class of 2012 enrolled in college that fall, two percentage points higher than the rate (67%) among their white counterparts,1 according to a Pew Research Center analysis of new data from the U.S. Census Bureau.

While students around the country were studying for finals, students from the Center for Hispanic Marketing Communication (HMC) at Florida State University (FSU) were on an eight-hour drive from Tallahassee to Miami to attend this year’s AHAA Thinking Under the Influence conference.

Manuel Delgado – CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. There are as many journeys to the US as there are Hispanics.

Florida State University’s Center for Hispanic Marketing Communication is celebrating the first anniversary of its undergraduate and graduate Multicultural Marketing Communication Certificates.

The 8th edition of Knocking at the College Door: Projections of High School Graduates, released by the Western Interstate Commission for Higher Education (WICHE), indicates that the population of U.S. high school graduates is entering a period of modest decline after nearly two decades of sustained growth. In addition, the pool of future college students is rapidly growing more racially and ethnically diverse, putting pressure on policymakers and practitioners to address educational attainment gaps among many traditionally underrepresented populations.