On September 2, 2008, PPM Coalition (“PPMC”) filed an “Emergency Petition for Section 403 Inquiry.” PPMC consists of National Association of Black Owned Broadcasters, Spanish Radio Association, Minority Media and Telecommunications Council, Association of Hispanic Advertising Agencies, Border Media Partners, Entravision, ICBC Broadcast Holdings, Spanish Broadcasting System, and Univision. PPMC asks the Commission to immediately open an inquiry, under Section 403 of the Communications Act, into Arbitron’s use of Portable People Meters (“PPM”). PPMC notes that on July 28, 2008, the Commission’s Advisory Committee on Diversity recommended the same action that PPMC formally requests here. PPMC argues that PPM methodology undercounts minority radio listeners, that the rollout of PPM methodology starting October 8, 2008 in eight markets (including the four largest radio markets) will seriously harm minority broadcasting and defeat the Commission’s diversity goals, and that the Commission