Health

The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.

For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.

NBCUniversal Telemundo Enterprises announced a year-long partnership with the National Hispanic Medical Association (NHMA) to support continued COVID-19 vaccination efforts and advance health-related programs for the Hispanic community.

Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

The pandemic has disproportionately affected certain groups, who were hit by  record unemployment, mental health challenges and the accumulation of debt.  Among Hispanics (of any race), the repercussions were even greater for those who responded to surveys in Spanish rather than in English.

To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding.  The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.

The Comcast NBCUniversal Foundation and NBCUniversal Local, division of NBCUniversal, announced $3.475 million in Project Innovation grants will be presented to 100 non-profits in 11 markets.

Multicultural is the new mainstream. Is health marketing ready to seize the moment?

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.  

New data from USAFacts paints a portrait of who is getting vaccinated for COVID-19 in the US — a portrait that’s uneven, varying by state, age, sex, and race. This is just some of the data available in the new Vaccine Tracker, part of the expanded COVID-19 Data Hub at USAFacts.org.

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.

Latinos are taking the COVID-19 pandemic seriously, according to a new poll conducted by Univision News and Latino civil rights and advocacy organization UnidosUS, with 45 percent of Latino voters identifying it as their top priority. Fully 71 percent are more concerned about the impact of the virus on their family’s health than their finances, the poll found.

A strange and different March is ending, which finishes a year of being mired in a global pandemic. At the same time, we will say goodbye to Women’s History Month in the U.S., in the midst of a scenario quite complicated for women.  By: Francheska M. León de la Parra, Marketing Director of Thema America

Susan G. Komen, the world’s leading breast cancer organization, and Telemundo announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health. 

Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities.   By Court Stroud – Founder & Managing Director – The Cledor Group

Largest Latinx virtual event to feature Dr. Anthony Fauci, Paola Ramos, John Leguizamo, Giselle Blondet and other renowned doctors, community leaders, activists, celebrities and influencers in a free special edition event taking place on Friday, March 12th 

Under Comcast NBCUniversal’s newly launched Plan Your Vaccine awareness campaign, Telemundo will provide news, information and resources in Spanish, through Planifica Tu Vacuna, a comprehensive interactive tool in Spanish, to help Latinos plan for their COVID-19 vaccination.

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

In recognition of Colorectal Cancer Awareness Month during March, LERMA launched the #SafeWordColonoscopy campaign. The awareness campaign, which began on March 1, used magical acts, radio public service announcements (PSAs), billboards and social media to spread the word about the importance of people getting colonoscopies to save lives.