Almost 90 percent of Hispanic children ages 10 to 17 years who participated in a 30-day crossover study wearing prescription eyeglasses with Transitions Lenses and regular, clear lenses preferred the benefits of Transitions Lenses over clear lenses.
Health
‘Pégate’ For Breast Cancer Research.
Even though Hispanic women have lower rates of breast cancer compared to non-Hispanic white women or African-American women, breast cancer is the leading cause of cancer death among Hispanics.
Roche Diagnostics Hispanic Initiative.
Roche Diagnostics hosted a series of health fairs in the Hispanic community to raise awareness about diabetes and provide information that can help people with diabetes manage their disease.
U.S. Hispanic Population Online For Health.
Manhattan Research announced that U.S. Hispanics represent one of the few remaining growth opportunities online for health and pharmaceutical companies. While many markets outside of health care, including politics and media, have already begun to recognize the importance of targeting this rapidly growing segment and have heavily invested in Spanish language ads to reach this once overlooked consumer segment, many healthcare companies have failed to grasp the reality of the Hispanic market and resulting long-term business impact.
