Mobile

Maybe You Should Stop Calling It ‘Mobile’?

Maybe, just maybe, it’s time you stop referring to the mobile industry as “mobile,” because you’re simply perpetuating a silo of thought that no longer applies.

Maybe Television ISN’T The New Television

There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet,  but have seen various reviews of it.

Mexico’s Smartphone User Base Reaches 62.5 Million

Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.

Mobile Will Be Key In Reaching Latino Voters [INSIGHT]

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.

Growth of Time Spent on Mobile Devices Slows

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Univision announces GO90 Mobile Video Service

Univision Communications (UCI) partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content.

Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students [REPORT]

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

The New (Micro) Leisure: Redefining Downtime In a Connected World

How has the way we work and, more importantly, the way we play changed?

U.S. Hispanics more likely to Tap Mobile for Travel Inspiration, Research and Booking

A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.

Mobile Internet Has Widest Reach in North America

The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.

U.S. Hispanics Are Super Mobile, Super Consumers [INSIGHT]

When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.

5 Reasons Marketers Must Target U.S. Hispanics on Mobile

Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year.  By Lee Vann /  Captura Group

Closing the Mobile Attribution Gap

Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future.

Widespread Ambivalence Toward Life At Hyperspeed [REPORT]

While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.

GfK Market Research Competition for Undergraduates – – focus on Mobile Marketing, Brands

Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.

Mobile to Account for More than Half of Digital Ad Spending in 2015

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.

Native Mobile Advertising Effectiveness [REPORT]

The Mobile Marketing Association (MMA) announced two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising.

Americans’ Views on Mobile Etiquette [REPORT]

Cellphones and smartphones have become a mainstay in the lives of many Americans, and this has introduced new challenges into how users and non-users alike approach basic social norms and etiquette.

Tools of the Trade: How to Put Mobile to Use for Brand

With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them!

Mobile Messaging and Social Media 2015 [REPORT]

In today’s world, people — particularly young people — are continually finding and adapting new ways of communicating electronically to fit their needs.

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